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Mr. Aditya Prasad

Assistant Professor

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Research
  • Marketing Strategies of Big Pharma and Impact on Generics" SCOPUS-indexed book chapter published by IGI Global Scientific Publishing, a group of Talyor & Francis.
  • “Jan Aushadi Scheme: A crucial step towards achieving health equity” in Journal of Learning and Educational Policy – Sep 2021 Vol. 2, No. 3 (2022)ISSN 2799-1121
  • “Consumer Behavior in Retail space – a reference to COVID pandemic” in International Journal of Disaster Recovery and Business Continuity – June 2020 Vol. 11, No. 3 (2020)pp 2506-2514 ISSN 2005-4289
  • “Fintech- Technology disruption” in "Zenith International Journal of Multidisciplinary Research” - June 2019, Vol.9, Special Issue 1, pp. 138-144 ISSN 2231-5780
  • “Word-of-mouth Marketing in digital age- select case studies” in the book “Strategies for business excellence”- organized by Dept. of Business Management, Malla Reddy College, Hyderabad- June 2018. p-ISSN 0975-0231e- ISSN 2456-0871
  • “Banking Frauds: Implications and mitigation” in the book “Modern initiatives in banking sector”- organized by Dept. of Business Management, Kakatiya University, Hyderabad- April 2018. ISSN No - 2456-6683Impact factor: 3.449
  • “Tribal Entrepreneurship” in the book Entrepreneurship development- organized by Dept. of Business Management, Aurora’s PG college, Hyderabad- February 2018.
  • “Blockchain Technology applications in Financial services” in the book Indian Financial services- organized by Dept. of Commerce, Osmania University, Hyderabad- February 2018
  • “Payment Gateway systems” in the book Role of Technology in Banking- organized by Dept. of Business Management, Raja Bahadur Venkata Rama Reddy college, Hyderabad- May 2017. ISBN No- 978 -93-85640- 99-5
  • “Impact of Demonetization on Unorganized sector- select case studies” in the book Management of Demonetization- organized by Dept. of Business Management, Stanley College, Hyderabad- February 2017. ISBN No- 978- 93- 85101-54-0
  • “Financial Inclusion on Financial service” in the book Competitive strategies in Digital Economy- organized by Dept. of Business Management, Aurora’s PG College, Hyderabad- February 2017. ISBN -978-93-85101-14-1
  • “GST- Concepts & Impacts” in the book GST: Issues and Implications- organized by Dept. of Commerce, Nizam College, Hyderabad- October 2016